| Year | 2023 |
|---|---|
| Authors | Yu-Yuan Shih |
| Paper Title | 美賣科技公司數位轉型網紅電商－ 「粉絲：我買，因為我信任」購買決策 |
| Journal Title | 管理個案評論 |
| Vol.No | 14 |
| Date of Publication | 2023-06-01 |
Login Graduate Institute of Sustainability Management and Environmental Education, NTNU
Login Graduate Institute of Sustainability Management and Environmental Education, NTNU
| Year | 2023 |
|---|---|
| Authors | Yu-Yuan Shih |
| Paper Title | 美賣科技公司數位轉型網紅電商－ 「粉絲：我買，因為我信任」購買決策 |
| Journal Title | 管理個案評論 |
| Vol.No | 14 |
| Date of Publication | 2023-06-01 |