Yu-Yuan Shih
Name Yu-Yuan Shih
Email
Office Tel No. (02) 7749-6568 / 7746-6573
Position Associate Professor
Teaching Domain Sustainable Finance
Research on Sustainability Management
Case Studies in Sustainability Management
Expertise Business Sustainability and ESG research
Corporate Strategy and Sustainability management ( including corporate sustainability governance mechanisms in the global supply chain)
Sustainable Finance( including TNFD)
International Business Management
Sustainable Marketing and Brand Management
Research Overview Research
Year Paper Title
2026 企業內部碳定價與企業競爭力之探究：臺灣實證分析, 產業與管理論壇(TSSCI期刊), vol. 28, Mar. 2026
2026 Anchoring within Decoupling: The Reshoring Decision for the Rise of Emerging Market Multinationals under COVID-19 Disruptions, Journal of Business-to-Business Marketing (SSCI 期刊), Feb. 2026
2025 The grassroots of greenwashing: Unpacking employee hypocrisy and CSR decoupling, International Journal of Climate Change Strategies and Management (SSCI 期刊), vol. 17, Dec. 2025
2025 Foreign direct investment strategies and corporate social performance in emerging multinational enterprises: driving sustainability amidst supply chain restructuring, Journal of Business & Industrial Marketing (SSCI 期刊), vol. 40, Nov. 2025
2025 The economic effects of the comply-or-explain dividend payout policy: Evidence from a quasi-natural experiment, Applied Economics (SSCI 期刊), vol. 58, Feb. 2025
2025 Supply-chain restructuring using the "China-plus-one" strategy: The push–pull–mooring perspective, International Journal of Emerging Markets (SSCI 期刊), vol. 21, Feb. 2025
2023 美賣科技公司數位轉型網紅電商－ 「粉絲：我買，因為我信任」購買決策, 管理個案評論, vol. 14, Jun. 2023
2022 The reshoring decision under uncertainty in the post-COVID-19, Journal of Business and Industrial Marketing (SSCI 期刊), vol. 37, Oct. 2022
2022 Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak, Journal of Business Research (SSCI 國科會推薦期刊 ), vol. 148, Sep. 2022
2021 數位國際企業如何選擇跨境收購所有權？ 從資源基礎觀點與組織學習策略觀點解釋, 管理學報(TSSCI Q1 國科會推薦期刊), vol. 38, Sep. 2021
Year Paper Title
2026 Building Corporate Resilience Through Corporate Social Responsibility: The Dual Paths of Internal and External Dynamic Capabilities, the Asia Academy of Management (AAOM) 2026 Main Conferences(國科會推薦國際研討會), Jun. 16-20, 2026, Ho Chi Minh City, Vietnam
2026 Global and Local CSR Strategic Capabilities as Drivers of Corporate Long-term Value for Multinational Enterprises in Dynamic Environments, the Asia Academy of Management (AAOM) 2026 Main Conferences(國科會推薦國際研討會), Jun. 16-20, 2026, Ho Chi Minh City, Vietnam
2026 The Influence of ESG Performance on Organizational Resilience for Companies in Taiwan: The Moderating Role of Upstream Supply Chain, the Asia Academy of Management (AAOM) 2026 Main Conferences(國科會推薦國際研討會), Jun. 16-20, 2026, Ho Chi Minh City, Vietnam
2025 企業內部碳定價制度、淨零轉型措施與國家淨零路徑之探究:臺灣實證分析, 2025年台灣效率與生產力學會學術研討會, Nov. 22, 2025, 東吳大學
2025 From Isomorphism to Net-Zero Performance: The Moderating Effect of Board Gender Diversity, the Asia Academy of Management Special Conference(國科會推薦國際研討會), Jun. 18-21, 2025, Bangkok, Thailand
2025 Escape from Emerging Multinational Enterprises' Iron Cages of Liabilities to Subsidiary Profitability with Corporate Sustainability, the Asia Academy of Management Special Conference(國科會推薦國際研討會), Jun. 18-21, 2025, Bangkok, Thailand
2025 A new approach to estimate the impacts of GHG emission reduction on the long-term demand for green jobs., AERE(Association of Environmental and Resource Economists) 2025 Summer Conference, May. 28-30, 2025, United States of America
2024 企業內部碳定價與企業競爭力之探究：臺灣實證分析, 2024年臺灣效率與生產力學術研討會:合併綜效與可持續生產力的發展, Nov. 29-30, 2024, 國立中正大學
2024 (獲得AIB Insights Award for Actionable Insights) Supply-Chain Restructuring Using the "China-Plus-One" Strategy: The Push–Pull–Mooring Perspective, 2024 The Annual Meeting: Academy of International Business (國科會推薦國際研討會), Jul. 02-06, 2024, Seoul, South Korea
2024 Exploring emerging market multinationals’ internationalization and corporate social performance – from the linkage-leverage-learning framework, 2024 industry studies association annual conference (國科會推薦國際研討會), Jun. 13-15, 2024, Sacramento, USA
2023 Exploring the Antecedents of Employee Greenwashing, 2023 meeting of Academy of Management(國科會推薦國際研討會), Aug. 02-04, 2023, Boston, USA
2021 Co-location of marketing and production FDI in the post COVID-19, 2021 Academy of International Business: Asia Pacific Regional Conference (國科會推薦國際研討會), Dec. 08-10, 2021, Nakhonpathom, Thailand
Year Project Title Job Title Period Unit
2027 企業生物多樣性風險、策略與企業韌性的長期價值之探究：多重衡量指標建構與理論模型發展(2/2) 主持人 2026.08 ~ 2027.07 國科會
2027 政府社群媒體如何提升淨零政策民眾參與度：AI數據應用分析 主持人 2026.01 ~ 2027.01 其他政府部門
2026 智慧化園區儲能規劃治理效益和風險管理分析 ：以南科⾼雄園區為案例 主持人 2026.01 ~ 2026.12 其他政府部門
2026 企業生物多樣性風險、策略與企業韌性的長期價值之探究：多重衡量指標建構與理論模型發展(1/2) 主持人 2025.08 ~ 2026.07 國科會
2025 企業內部碳定價制度、淨零轉型措施與國家淨零路徑之探究：臺灣實證分析 主持人 2024.12 ~ 2025.12 其他政府部門
2025 國際企業韌性之探究：內部董事會永續公司治理機制與外部CSR國際化策略之綜合分析(2/2) 主持人 2024.08 ~ 2025.07 國科會
2024 氣候政策、企業內部碳定價與企業競爭力之探索：臺灣實證分析 主持人 2023.11 ~ 2024.11 其他政府部門
2024 國際企業韌性之探究：內部董事會永續公司治理機制與外部CSR國際化策略之綜合分析(1/2) 主持人 2023.08 ~ 2024.07 國科會
Organization Title Department Job Title Duration
Executive Yuan National Development Council Inspector 2014.01 ~ 2023.01
Executive Yuan Council for Economic Planning And Development Auditor 2010.05 ~ 2013.12
Honor Category Year Award Name Awarding Unit
2025 Award Special Talents National Taiwan Normal University
2024 Academy of International Business Insights Award for Actionable Insights Academy of International Business (AIB)
2023 112 National Taiwan Normal University Academic Journal Paper Award National Taiwan Normal University